Cummins Inc. Market Insights Segment Manager - Power Generation in Shoreview, Minnesota

Market Insights Segment Manager - Power Generation


Manages market strategic development. Designs and implements market penetration plans and programs to accomplish business plans or organizational goals targeting business performance.

Manages market strategy research and planning in support of the strategic planning process.

Conducts external and internal operation analysis identifying strategic opportunities, challenges, risk, threats, etc.

Develops and updates market summary dash boards employing relevant market data.

Leverages competitive research and market analysis for assigned market or region to make recommendations.

Communicates and presents critical data, report summaries, market analyses, and strategic recommendations to all levels of management.

Works with product managers to manage product life cycle, product line business plans, and cost reduction programs.

Provides input to support product line pricing and promotional strategy.

Coaches and motivates business development staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs as required.

Identifies department issues, problems, and opportunities to support continuous improvement initiatives.

Track the execution of initiatives and projects.



Market Analysis - Knowledge of many markets as well as the ability to deploy local and/or global processes to attain relative market information. Able to anticipate competitive action/reactions (game theory). The ability to coach others in this area.

Financial Understanding - Ability to collect, analyze, and interpret data from financial systems, as well as the ability to execute a business case. Knowledge of the leverage pricing has on financial results. Familiar with tax and duty structures.

Core Competency & Capability Analysis - In depth understanding of Cummins capabilities, experience with Cummins change curve and knowledge in strategy and capital planning.

Market Opportunity Prioritization - Has strong relationships with key stakeholders and a broad understanding of strategies to make good judgment calls.

Market Positioning - Understands market positioning tools and can apply them.

Facilitating Internal Relationships & Consensus - Has experience with large group dynamics and proven relationship skills.

Education, Licenses, Certifications

College, university, or equivalent degree in sales, marketing, economics or a related subject required. MBA or equivalent degree preferred.


Significant level of relevant work experience required.


Become a trusted advisor by developing a respected,comprehensive, unbiased view, generating high value added products & ideas, collaborating across the company.


Provide a deep & broad understanding, & unbiasedview of the Power Generation business

-Studious researcher of business & internal/external environment

-Understand segment dynamics

Identify growth opportunities& potential risks

Deliver quality& timely market size/share/forecasts & in-depth segment packages

Develop knowledge networks across the business


5 years experience: marketing/sales, economics, strategy,finance

Communication& presentation skills


Primary Location United States-Minnesota-Minneapolis-US, MN, Shoreview, CPG Headquarters Victoria St

Job Type Experienced - Professional / Office

Recruitment Job Type Professional - Experienced

Job Posting Oct 12, 2017, 9:38:14 AM

Unposting Date Ongoing

Req ID: 170003V3