Cummins Inc. Marketing Communications Manager - Power Generation Markets in Shoreview, Minnesota
Marketing Communications Manager - Power Generation Markets
Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.
Learn more about this role and how you can begin Working Right .
Our Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.
This is an exciting opportunity in Shoreview, Minnesota for a Marketing Communications Manager - Power Generation Markets. Cummins USA is where you can work on industry leading Supply Chain projects.
Your impact will happen in these and other ways:
Responsible for managing specific marketing materials, marketing programs or events that have been identified in a marketing plan.
Provides support in the execution of marketing communication strategies; drafts marketing plans and materials.
Monitors and tracks marketing communications projects and events as they relate to assigned area.
Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials Serves as a resource on projects and work assignments.
Employs basic knowledge of effective marketing and general business understanding.
Keeps business and product teams apprised of the status of marketing communications materials.
Provides costing, budget, research, and analytical support to marketing management.
Monitors supplier performance and provides oversight and management of day to day requirements.
Manages reporting and analysis of Key Performance Indicators
Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan.
Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials.
Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production. Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes.
Understands common marcom metrics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc) and interprets analytics data to improve performance.
Digital Marketing Communications Strategy/Management:
Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)
Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities.
Digital Communications Design and Development - Knows the processes to create digital collateral and able to lead the process using the approved tools. Understands the basic concepts of content management, user centered design and A/B version testing
Education, Licenses, Certifications
College, university, or equivalent degree in marketing, communications or a related subject required.
Intermediate relevant work experience required.
- This role will support the power generation marketing segments communications efforts. Working with senior business leaders to understand business segment strategies and develop Marketing Communications strategies and plans that support these goals.
Manages external communications such as press releases, video, newsletters, corporate presentations, websites, apps,social media, and blogs on a day to day basis for the power generation segments
Budget Management: Managing Power Generation segment budgets and ensuring tactical activities are delivered to time and within budget.
Identifies and shares best practices in area of expertise whether it be media placement, digital marketing, press relations, or other areas.
Provides coaching and guidance to more junior members of the team.
Role can be based in Shoreview, Minnesota or Columbus Indiana
Key skills and experience: Stakeholder management and influencing without authority
Cummins and E-verify
AtCummins, we are an equal opportunity and affirmative action employer dedicatedto diversity in the workplace. Our policy is to provide equal employmentopportunities to all qualified persons without regard to race, gender, color,disability, national origin, age, religion, union affiliation, sexualorientation, veteran status, citizenship, gender identity and/or expression, orother status protected by law. Cummins validates right to work using E-Verify.Cummins will provide the Social Security Administration (SSA) and, ifnecessary, the Department of Homeland Security (DHS), with information fromeach new employee’s Form I-9 to confirm work authorization.
Ready to think beyond your desk? Apply for thisopportunity to start your career with Cummins today. careers.cummins.com
Not ready to apply but want to learn more? Join ourTalent Community to get the inside track on great jobs and confidentiallyconnect to our recruiting team: http://connect.find.ly/cummins
Primary Location United States-Minnesota-Minneapolis-US, MN, Shoreview, CPG Headquarters Victoria St
Job Type Experienced - Professional / Office
Recruitment Job Type Professional - Experienced
Job Posting Oct 6, 2017, 7:18:58 AM
Unposting Date Ongoing
Req ID: 170003M9