Cummins Inc. DBU East Asia Communication Manager- 东亚传讯经理 in Beijing, China

DBU East Asia Communication Manager- 东亚传讯经理


Responsible for managing specific communications projects, programs, or initiatives.

Supports communications projects and events as they relate to assigned area.

Analyzes and understands key performance metrics including web metrics and surveys.

Supports the management of internal and external communications including press releases, video, newsletters, and corporate presentations.

Manages the communication activities including technical and/or promotional material writing, product manuals, brochures, etc.

Interacts with business partners to develop and implement integrated communication plans.

Supports the brand communication research and supports the brand strategy and guidelines.

Coaches and mentors less experienced Communications Specialists; may supervise less experienced Communications Specialists.



Skills – Leadership: Identifies and implements effective processes and procedures for accomplishing work. Ability to create an atmosphere in which timely and high quality information flows smoothly between self and others; encourages the open expression of ideas and opinions. Ability to analyze issues by gathering relevant information systematically and considering a broad range of issues or factors. Ability to develop plans that are thorough, realistic, and effective in meeting goals. Ability to manage the performance of self and others through the use of structured tools and effective delegation.

Skills – Technical: Knowledge of media production, communication, and dissemination of techniques and methods. Ability to create an overall message for consistent communications related to a specific topic. Ability to manage the entire process of the creation of marketing collateral, including brand positioning. Ability to coach suppliers on how to be acceptable/better suppliers to Cummins. Ability to plan sequenced tasks and assignments with appropriate allocation of resources. Ability to effectively and clearly communicate in both written and verbal means. Ability to anticipate customer needs and take action to meet these needs.

Ability to develop graphics, images, or other elements from an idea, words, or an engineering model.

Education, Licenses, Certifications

College, university, or equivalent degree in communications, journalism, or a related subject required.


Intermediate level of relevant work experience required.

Plan and manage both internal and external communication works for DBU East Asia, to support overall business and organization strategies and objectives:

Design and Lead Communication Plan : Develop, implement and monitor comprehensive communication plans that effectively describe and promote DBU and its service, for a positive public image and maximum brand exposure. Establish, monitor and report key performance metrics including budget plan, management and effectiveness.

Lead Internal Communication : Provide effective platform and communication strategy for organization and employee internal communication. Work closely with DB and CSH for message cascading.

Support Executive Communication : Develop overall planning for executive communication for DBU East Asia leaders, concept and cascade key message throughout the organization, and enhance two-way interaction.

Enhance Channel Communication : Work with key stakeholders to jointly develop strategic communication plan for effective dealer communication and channel promotion.

Build up Effective Customer Communication Mechanism : Work with business stakeholders to identify, approach and leverage industrial KOLs including industrial associations, trade media and customer liaisons, and promote unique value proposition of Cummins service support to Chinese customers.

Develop Media Strategy and Manage Diverse Media platforms for Distribution and Service: Identify optimal media approach for DBU business communication in East Asia, develop digital communication plan, and capitalize latest digital communication tools for business purpose.

Execute Corporate and ABO Projects and Events : Work closely with ABO and Corporate DBU communication teams to ensure effective execution of major corporate initiatives in EA DBU


Primary Location China-Beijing-Beijing-China, Beijing, CUMMINS HQ

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Dec 13, 2018, 7:30:50 PM

Unposting Date Ongoing

Req ID: 180007JM