Cummins Inc. Market Insights Analyst in Columbus, Indiana

Market Insights Analyst


Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.

Learn more about this role and how you can begin Working Right .

Our Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.

This is an exciting opportunity in Columbus, Indiana for a Market Insights Analyst. Cummins USA is where you can work on industry leading projects.

Your impact will happen in these and other ways:

  • Provides comprehensive analytic marketing research for markets, products, and customers in support of the strategic and business planning process.

  • Researches, verifies, and organizes complex market trend, competitive intelligence, and sales data.

  • Consults as required with business leaders, market strategy leads, and cross-functional subject matter experts on market research projects.

  • Provides market research project design, data collection, and analysis in support of brand and business performance such as a Voice of the Customer initiative.

  • Develops complex reports, insightful ideas and recommendations presenting information to all levels of business leadership.

Monitors critical market developments; synthesizes and communicates market trends and competitive intelligence in order to drive business decisions.

  • Prepares and updates market, customer, product, and competitor summaries.

  • Develops timelines and metrics to meet all key deadlines and deliverables.

  • Coaches and provides guidance to less experienced marketing staff.

  • Conduct evaluation of market size and market share.

  • Provide direct input on business planning and business measurement.

Manage third party marketing research vendor selection, planning process, and oversee project execution.

Key responsibilities:

  • Work with Market Insights Segment Manager to support multiple Industrial business segments.

  • Conduct both primary and secondary research as part of market and competitive intelligence efforts.

  • Lead special projects within Market Insights group.

  • Track the execution of initiatives and projects.

  • Managing multiple stakeholders across the globe and balancing a large number of projects/tasks.

  • Supports market insight products that are timely, high quality and insightful.

  • Communicates and presents critical data, report summaries, and market analyses to all levels of management.

  • Develop knowledge networks throughout the business, distribution channel and outside sources.

  • Promote a culture of intelligence gathering, insights generation and value-added support.



Market Analysis - Able to deploy local processes to attain the most critical market information required to develop a specific product/product line plan.

Gathering and Understanding Voice Of The Customer (Voc) - Knows the function of the information behind the gathering and understanding voice of the customer (Voc). The Expert is able to suggest changes to the process and test those changes to verify acceptability.

Market Opportunity Prioritization - Understands strategy process, can assess projects against strategic relevance to business and works with stakeholders effectively to align work.

Market Research - In depth understanding of industry market research standards and techniques. Experience with design, and the ability to complete analysis to make effective recommendations.

Facilitating Internal Relationships & Consensus - Understands tools & techniques for group facilitation and has exercised for small groups.


  • Three to five years of experience in finance, market intelligence, or strategy role.

  • Industrial markets experience required; preferred prior experience with a global manufacturer.

  • Proven track record in analysis and insight.

Required Education, Licenses or Certifications

College, university, or equivalent degree in marketing, sales or a related subject required. MBA or equivalent degree preferred.

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins today.

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Primary Location United States-Indiana-Columbus-US, IN, Columbus, Commons Office Building

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Aug 24, 2018, 11:35:45 AM

Unposting Date Ongoing

Req ID: 180005S3