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Cummins Inc. Brand Creative Manager in Indianapolis, Indiana

Brand Creative Manager


Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.

Learn more about this role and how you can begin Powering your potential .

Our Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.

This is an exciting opportunity in Indianapolis, IN for a Brand Creative Manager.

  • Plans, manages and produces operations communications to meet Cummins strategies and objectives.

  • Manages, coaches and mentors professional/hourly staff; provides guidance and direction, delegates work appropriately.

  • Solves unique cross-functional problems.

  • Leads and coaches on project, account, vendor management.

  • Leads operations strategy and planning.

  • Builds, leads, and strengthens relationships with stakeholders/leaders/vendors.

  • Contributes to strategic communications planning (marketing promotional plan/communications plan).

  • Identifies, coaches, and manages process improvement and functional excellence.

  • Represents, adheres to, and champions Cummins brand.

  • Manages and maintains budget/financials.

  • Leads functional trainings, creates and delivers presentations.

  • Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics.

  • Understands and champions digital tools, trends, and channels with stakeholders.

  • Solves problems and manages cross-functional relationships.

  • Innovates and leads continuous improvement in their area of work.


Education, Licenses, Certifications

University, or equivalent degree in communications, marketing or a related subject required.

MBA, Master’s in Communication, Master’s in Marketing, or equivalent degree highly preferred.


Senior level of relevant work experience required. 6 plus years of experience.

Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).

Graphic design skills, visual communications channel capabilities preferred.

Experience working with a global organization preferred.

Client/account/project management preferred.

System integration preferred.

Six Sigma, Value Stream Transformation, continuous improvement experience preferred.

Business to Business / Business to Customer experience preferred.

This role plans, manages and produces creative communications and programs that support the Cummins brand, its strategies and objectives. Additional responsibilities include:

Customer focus - Building strong customer relationships and delivering customer-centric solutions.

Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.

Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media.

Data analytics - Interprets information relying on knowledge of business or functional frameworks, and leverages analytical problem-solving tools to draw conclusions and communicate meaningful patterns that drive business insights; assesses quality of data as an initial step of the analysis.

Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.

Intuitive listening and adapting solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers or stakeholders needs or expectations or to provide value.

Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.

Persuades - Using compelling arguments to gain the support and commitment of others.

Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.

Decision quality - Making good and timely decisions that keep the organization moving forward.

Develops talent - Developing people to meet both their career goals and the organization’s goals.

Compensation and Benefits

Salary commensurate with experience plus bonus. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins

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Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Aug 31, 2020, 7:57:19 AM

Unposting Date Ongoing

Req ID: 2000021W