Cummins Inc. Marketing Communications Specialist - Senior in Mechelen, Belgium

Marketing Communications Specialist - Senior


Marketing Communications Specialist

Closing date: 11thMarch 2019

Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.

Learn more about this role and how you can begin Working Right .

Our Distribution Business Unit in Europe consists of a distributor and dealer support network. They deliver reliable sales and service of durable and high performing engine, generator set and aftermarket products to our regionally based (global) partners. Working in a diverse, multi-cultural and innovative space, you’ll interact directly with our customers, build relationships and develop high tech solutions that will fuel your advanced career skill set. Our integrated business demand the talents and creativity of individuals with a wide range of skills and experience.

A fantastic opportunity has arisen for an exceptional Marketing Communications Specialist. This is a challenging, high responsibility, creative role, leading the development and delivery of our communication strategy for the EMEA region. You will work in close collaboration with senior stakeholders to come up with creative and exciting solutions to increase our brand awareness and ensure continued growth of the business.

Your impact will be seen in these and other ways:

  • Create engaging marketing collateral that is bespoke to the needs of regional stakeholders, including the translation of content, using global marketing campaign themes.

  • Develop PR campaigns to increase the publicity and coverage gained, buildinggood working relationships with Cummins agencies and local trade publications to ensure maximum exposure is achieved for each campaign.

  • Promote the Cummins Brand, understanding how global brand standards apply across a wide range of assets and media to ensure consistent representation of the Cummins brand throughout Europe.

  • Create digital marketing campaigns using the marketing email automation tool to identify and target regional customer sales opportunities

  • Collaborate with key stakeholders to help identify customers and sales prospects by market segment and location.

  • Prepare campaigns, including design artwork, and post-campaign analysis.

  • Project manage all aspects of Cummins European customer magazine, from concept to delivery

  • Lead responsibility within the DBU Europe marketing team to support the regional aftermarket requirements within the business, including supporting key groups

  • Provide branding support to dealers across Europe across all media, as required, including signage, facilities, promotions and merchandise. Co-ordinate support activities as required.


To be successful in this role you will need:

  • Demonstrable experience creating the full mix of marketing collateral including; brochures, promotional material, advertising, dealer directories, specific offers, banners and display graphics for events, exhibitions and conferences

  • Exceptional verbal communication skills and a natural ability to build rapport with a variety of stakeholders at all levels

  • Outstanding skills in written communication and grammar, with the ability to present information in a clear, simple way, adapting the style for different audiences and media

  • To be skilled at editing and proof-reading with an eye for detail

  • A highly influential individual with the ability to encourage buy -in from senior stakeholders for your ideas in regards to PR and marketing campaigns

  • A deep understanding of the importance of brand integrity and ensuring that this is maintained in every campaign

  • A passion for measurability with a bag of great ideas on how PR can demonstrate real impact on the business

Required Education, Licenses or Certifications

  • A degree in Marketing or equivalent would be beneficial for this position

UK Benefits and Package

  • Salary between £38,161 - £42,401

  • 8% variable bonus, paid annually

  • Up to 7% pension contributions from Cummins

  • Private health care for you, partner and children under 21

  • Health cash plan to assist with costs of opticians, dentist, physiotherapist etc.

  • 25 days holidays plus stats

European Benefits and Package

We have bespoke benefits and packages available for each European location. Your recruiter will be happy to discuss with you in further detail during the application process.

At Cummins, we are dedicated to diversity in the workplace and we are committed to a policy of treating all our employees and job applicants equally. No employee or potential employee will receive less favourable treatment because of any protected characteristic.

Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins

Not ready to apply but want to learn more? Join our Talent Community to get the inside track on great jobs and confidentially connect to our recruiting team:

Not ready to apply but want to learn more? Join our Talent Community to get the inside track on great jobs and confidentially connect to our recruiting team:


Primary Location United Kingdom-England-Northamptonshire-UK, Wellingborough, CUK Cummins Diesel OP10

Other Locations Netherlands-South Holland-Rotterdam-Netherlands, Dordrecht, Cummins Holland BV Olivijn, Belgium-Antwerp-Mechelen-Belgium, Mechelen, Cummins Distributor

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Mar 14, 2019, 3:35:52 AM

Unposting Date Apr 11, 2019, 6:59:00 PM

Req ID: 19000105