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Cummins Inc. Fuel Cell Marketing & Product Leader市场&产品管理经理 in Shanghai, China

Fuel Cell Marketing & Product Leader市场&产品管理经理

Description

Responsibilities:

  • Manages key product line lifecycles. Understands and interprets market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.

  • Develops the long-term product line strategy, forecast, and the annual operating plan.

  • Provides product line budget requirements into the business unit annual operating plan.

  • Drives the development of product introduction plans.

  • Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.

  • Presents marketing approach for functional review and to the change management review group.

  • Drives pricing activity throughout the product lifecycle.

  • Drives available marketing resources and uses those resources appropriately and as needed.

  • Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.

  • Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.

  • Uses market research capabilities to plan for and implements an appropriate approach based on the understanding of Cummins’ target market and competitors.

  • Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.

  • Drives improvement of customer satisfaction and solves elevated customer issues in relation to product.

  • Drives management of the product lifecycle; determines when products should be deemed obsolete.

  • Develops, implements, and measures results of product promotions.

  • Collaborates with other functions and global locations to ensure global profitability of the product line.

  • Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.

  • Develops work plans for Product Managers and Associate Product Managers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.

Qualifications

Skills

  • Global perspective - Taking a broad view when approaching issues, using a global lens.

  • Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

  • Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.

  • Customer focus - Building strong customer relationships and delivering customer-centric solutions.

  • Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

  • Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.

  • Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

  • Maximizing Profitability - Develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profit.

  • Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.

  • Product Life Cycle Management - Identifies and executes changes to the product portfolio in response to evolving market dynamics and customer needs

  • Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Education, Licenses, Certifications

  • College, university, or equivalent degree in Marketing, Sales, technical, or a related subject required.

  • This position may require licensing for compliance with export controls or sanctions regulations.

Experience

  • Understands the Fuel cell technical trend, cost trend.

  • Support product planning, marketing communication

  • Fully understand and interpret national/regional fuel cell policies, regulations and upstream influence

  • ankle-deep dive & key initiatives

  • Support business leader to optimize strategy, key initiatives, price strategy

Job MARKETING

Primary Location China-Shanghai-Shanghai-China, Shanghai, EBA Center

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Oct 13, 2021, 3:45:04 PM

Unposting Date Ongoing

Req ID: 210006W3

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