Cummins Inc. Placement - Marketing Communications in Wellingborough, United Kingdom
Placement - Marketing Communications
This role will report to the Marketing Communications Manager leading the Marine Market Segment and will focus on this market segment.
You will gain hands on experience in our Wellingborough, UK office and have the opportunity to work with many internal stakeholders across the business to:
Asist in the development, management, planning and scheduling of content for social media platforms.
Assist PR partner with execution of external publication, customer stories, news and press releases.
Update market segment website when required.
Manage content for marketing intranet.
Assist with the management of online and print advertising.
Assist in development and execution of events, including assisting with third party relationship management.
Assist with literature, presentation, and display material development.
Opportunity to participate in or facilitate corporate responsibility activities for marketing communications team.
Assist in internal video capture and development for publishing.
Ensure compliance of brand standards.
We are looking for a personable and professional marketing or communications student who is an excellent communicator. You will be well organized and be willing to take on administrative tasks as part of this position. As with all of our Interns, we are looking for a motivated self-starter who will be able to engage with people across all levels of the business and be hungry to learn.
Proficient in writing and content development
Interest in website development and social media marketing
Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)
Interest in video editing suites
Windows/Microsoft and MAC competencies
Adobe would be advantageous.
Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials.
Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces. Provides input into the creation by participating in reviews.
Metrics and Analytics – Understands common marcom measurement tactics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc.). Ensures collateral is being measured.
Interest and knowledge of the maritime industry would be advantageous
Engine Familiarization Training
Introducing the recreational and light commercial marine markets
Introducing the commercial marine markets
Marine duty cycle and rating familiarization
Oracle Social Media management training
Web Content Management System training
At Cummins, we are dedicated to diversity in the workplace and we are committed to a policy of treating all our employees and job applicants equally. No employee or potential employee will receive less favourable treatment because of any protected characteristic.
Primary Location United Kingdom-England-Northamptonshire-UK, Wellingborough, CUK Cummins Diesel OP10
Job Type Cooperative / 12 Month Placement
Recruitment Job Type Student - Cooperative/12 Month Placement
Job Posting Oct 21, 2017, 1:56:16 PM
Unposting Date Ongoing
Req ID: 170006H5