Cummins Inc. Product Marketing Manager- 产品市场经理 in Wuxi, China
Product Marketing Manager- 产品市场经理
Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.
Support VPI (value package introduction) project as a core team member to input VOC, VOB, volume forecast and target customers and target segments information
Participates as a representative of Marketing on 5 year simulation and annual operation plan
Participates in continuous improvement activities as the marketing function representative.
Coaches less experienced marketing specialists.
Manages or lead market research to understand market trends and potential and product applications and MI & CI in identified markets; uses market research to inform business decisions and priorities.
Price analysis of existing products and pricing of new products
Lead or support sales and marketing teams in exploring e-commerce sales and digital marketing channels
Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.
Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.
Interpersonal savvy - Relating openly and comfortably with diverse groups of people.
Persuades - Using compelling arguments to gain the support and commitment of others.
Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.
Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
Gap Analysis And Inference - Collects data by speaking to stakeholders, benchmarking, or other method to compare and contrast gaps between current state and desired state (e.g. product capabilities, customer requirements, etc.); infers directional steps needed to reach desired state; making recommendations, as appropriate.
Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.
Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.
Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.
Education, Licenses, Certifications:
- College, university, or equivalent degree in Marketing, Sales, Business Administration or finance related subject required.
Strong experience required, including supervisory experience.
Strong knowledge of pricing, MI & CI research required
Strong experience of pricing, MI & CI and new product development would be preferred
Primary Location China-Jiangsu-Wuxi-China, Wuxi, CGT China, Ltd - Xinrong Road
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting May 12, 2020, 9:03:41 PM
Unposting Date Ongoing
Req ID: 200000V0